Seller Resources
Active Marketing Plan
Marketing your home effectively requires reaching beyond traditional channels to connect with untapped buyer segments and create multiple offers.
Download a preview of my Active Marketing Plan to understand how geotargeted campaigns and multi-channel exposure can increase demand for your property.
Beyond Traditional Home Marketing
Most agents rely on three main channels to promote properties: yard signs, MLS listings, and real estate websites. While these are important, effective buyer leads often come from additional sources that reach people not yet actively searching or those who know someone looking to buy.
My LPT Realty Active Marketing Plan demonstrates how strategic, geotargeted campaigns work together to increase market demand for your property. By reaching overlooked buyer segments through multiple touchpoints, I can generate additional interest and create competitive offer situations.
Geotargeted Approach
Marketing campaigns focused on strategic areas surrounding your property through print, digital, and direct mail channels to reach relevant local audiences.
Multi-Channel Exposure
Coordinated marketing across in-home materials, neighborhood canvassing, direct mail, and digital platforms to create repeated exposure and recognition.
Demand Generation
Strategic efforts designed to increase buyer interest and create competitive offer situations rather than relying on a single interested party.
Three Principles of Market Demand
The preview guide covers the foundational principles behind effective property marketing. Here's an overview of the key concepts.
Exposure
Maximizing your listing's reach increases the probability of connecting with qualified buyers at the right time. Marketing efforts target active buyers as well as those not yet searching, recently withdrawn from the market, or who know someone looking to purchase.
Repetition
In an environment with constant information flow, single impressions are often insufficient for properties to remain memorable. Strategic repetition across multiple channels builds familiarity and recognition, helping your listing stand out among competing properties.
Emotion
When buyers find a property that resonates with them personally, purchasing decisions shift from purely financial considerations to emotional ones. Creating these connections through effective property presentation is essential to maximizing offer potential.
Marketing Campaign Components
The Active Marketing Plan includes multiple coordinated strategies working together to maximize your property's market exposure.
In-Home Activation
Your property serves as the central point for all marketing efforts, featuring professional signage and materials that direct potential buyers to additional information.
- • Full-color sign rider with property photos
- • Neighborhood reports with community information
- • Text-enabled contact system
Neighborhood Canvass
Direct outreach to surrounding properties targets residents who may be interested in relocating within the area or who know others seeking to move to the neighborhood.
- • Door hangers and property flyers
- • Business cards and thank you materials
- • Neighborhood engagement outreach
Direct Mail
Geotargeted postcards featuring property photos are distributed to strategic areas around your home, building recognition through consistent visual exposure.
- • Full-color "Just Listed" postcards
- • Interior and exterior property photos
- • Location-based targeting
Digital Marketing
Online advertising extends beyond traditional real estate websites to include social media platforms where potential buyers spend time, even when not actively house hunting.
- • Dedicated property website
- • Social media advertising
- • Unique text codes for easy access
Complete Marketing Details
The full Active Marketing Plan includes detailed information on campaign timing, materials specifications, lead capture systems, and follow-up procedures. Schedule a consultation to discuss how these strategies can be customized for your specific property and market conditions.
The Role of Supply and Demand
Property pricing follows fundamental supply and demand principles. When multiple qualified buyers are interested in your property while the supply of comparable homes remains constant, competitive pressure naturally develops.
The goal of the Active Marketing Plan is to maximize qualified buyer interest through strategic exposure, creating the market conditions that lead to competitive offers. This approach contrasts with waiting for a single interested buyer and negotiating from that position.
Download the Preview Guide
Complete the form below to receive the Active Marketing Plan preview via email
Ready to Discuss Your Property?
Complete a short questionnaire to share details about your property, goals, and timeline. I'll follow up to schedule a consultation, review the full "Active Marketing Plan", and explain how these strategies fit your home. You'll also receive a free copy of "9 Critical Questions to Ask Before Hiring a Real Estate Agent."
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